nsuchaud – insights that matters

One of the first publication using this term was in July 2000 from Francis Diebold of the University of Pennsylvania. For the first time, the term Big Data was related to modelling information. He named it “Big Data” phenomenon, and already described it like an opportunity to access to “quality relevant data[1]”. Besides, Big Data has greatly gained in popularity, since 2009 Big Data started to show up as a marketing term in many press releases and stories. At the same time, the technology Hadoop emerged. This technology has accelerated the business products growth of companies like Facebook, Yahoo or Twitter, from a technologic perspective, it was a new framework for storage and large-scale processing of data-sets. In 2010 the trends emerged mainly thanks to IBM and Oracle holding their biggest Information Management conferences and start to present Big Data as a product asset.

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