A lot of different state-of-the-art technologies have been engaged in R&D for development of Indoor Navigation, the real-time locating and tracking service, to make it available within a shopping mall or a store.
The emart Sale Navigation project proves a new possibility for indoor navigation with a distinctive approach based on VLC technology.
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.
Guide is an app that turns your favorite online news and blogs into video. We’re using cutting edge avatar technology and the latest generation in text to speech technologies to read and present this content back to you so you can watch your favorite content instead of having to read it.
Like-A-Hug is a wearable social media vest that allows for hugs to be given via Facebook, bringing us closer despite physical distance. The vest inflates when friends ‘Like’ a photo, video, or status update on the wearer’s wall, thereby allowing us to feel the warmth, encouragement, support, or love that we feel when we receive hugs. Hugs can also be sent back to the original sender by squeezing the vest and deflating it.
“Tasty Tweets” transforme les fruits les plus mentionnés sur Twitter en cocktail. Pour cela, il est relié à Twitter et à différents jus de fruits (jus de pomme, jus d’orange, jus de carotte…). Prenons un exemple. 100 tweets parlent de fruits. Parmi eux, 56 évoquent la banane et 44 concernent la pomme. “Tasty Tweets” va collecter ces informations et concocter un cocktail composé de 56% de jus de banane et de 44% de jus de pomme. Idéal pour se désaltérer tout en gardant un oeil sur les réseaux sociaux. Twitter est donc capable de vous abreuver dans tous les sens du terme !
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?
Chirpify turns replies and comments into cash, enabling businesses and consumers to buy, sell, donate, fundraise and pay in-stream on social media. More at chirpify.com
Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.” Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”
With this technology : http://www.visualsystem.org/#Press
HP a créé une toute nouvelle caméra fixée sur un ballon géant. Une nouvelle manière de filmer le public du plus gros festival du Brésil
AquaTop display is a projection system that uses white water as a screen surface. This system allows the user’s limbs to freely move through, under and over the projection surface. Using the unique characteristics of fluid, we propose new interactions methods specific to the projection medium, water. Our system uses a depth camera to detect input on and over the water surface to allow for interactions such as protruding fingers out from under the water surface and scooping up the water with both hands. This type of interaction is not capable with current impenetrable, rigid body, flat surfaces. For example, by floating one’s limbs on the water surface, it is also possible to fuse one’s body with the displayed objects for further augmented interaction by ‘becoming one’ with the screen.