nsuchaud – insights that matters

The Beer Turnstile Antarctica

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year.
Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely

Moving Atoms: Making The World’s Smallest Movie

How did IBM researchers move all those atoms to make the world’s smallest movie? This short behind-the-scenes documentary takes you inside the lab. Meet the scientists, see how they made a movie with atoms, and find out more about their research in the field of atomic memory and data storage. See the world’s smallest movie at http://youtu.be/oSCX78-8-q0. Learn more about atomic memory, data storage and big data at http://www.ibm.com/madewithatoms

Tokyo city symphony

Symphonize with the world to the ever-evolving city of Tokyo.
進化するTOKYOを、世界中の人たちと奏でよう。
http://tokyocitysymphony.com

The 10 year celebration theme for Roppongi Hills is “LOVE TOKYO.” We will be starting a movement here from Roppongi Hills to transform Tokyo into a more attractive and exciting “world-class city.” We are opening a 10th anniversary website in which users can experience 3D projection mapping on a miniature model of the city of Tokyo at a 1:1000 scale.
Participants can enjoy various motifs of the city: “Futuristic City,” “Rock City,” and a traditional Japanese “Beauty of Nature” motif by pressing the keys on a keyboard, as if playing the piano. Exploit the possibilities and make Tokyo more dynamic and exciting.
Join us in a symphony with the entire city of Tokyo, and enjoy this completely new visual experience.